We stand at the crest of a new era in business and marketing. As COVID-19 restrictions ease in the light of increased vaccination and knowledge, the needs and demands of the consumer world are largely unknown. How do you prepare for the increased post-pandemic traffic of returning and new customers? Utilize these practical strategies for optimistic preparation at this time of exciting opportunity.
Reach out Purposefully to the Post-Pandemic World
COVID-19 provides the unique potential for building on the bonding of shared experience. Communicate an understanding of your customers’ hesitation in reentering the public arena. Reassure your dedication to safety, convenience and connection. Develop the message of a community sensitive to the fact that we are all in this together. Consider every aspect of your business that will demonstrate a warm and welcoming atmosphere. Reevaluate your business presence and take steps to make every phase of the experience warm and reassuring. Then bring the message to your customer base that you are prepared and excited for this new chapter.
Brainstorm ways to entice customers to return or visit for the first time. Provide free samples or offer new ways to experience the benefits of your brand. Create special offers that celebrate the end of the pandemic and welcome customers back to experience what you have to offer. Capitalize on the reassurance that you are well-prepared to meet their needs and lessen their fears.
Learn by Listening
Realize that you do not know all that your customers think and need during this powerful time. Provide ways to receive feedback from your customer base on what they want and how they want it. Don’t stay stuck in the mindset of a pre-pandemic world and miss opportunities to understand where your customers are now. Target your loyal customer base with the message that you want to hear from them.
Develop focused email campaigns and offer multiple ways to provide feedback on existing products and services. Be open to suggestions and willing to try new approaches. Listen to the fears, wants and dreams of both those who have been loyal to you and those who are considering what you have to offer for the first time. Get the message out that you have grown in positive ways through this challenging time, and you want to know how they have grown and changed, also.
Utilize the Power of Social Media
Tap into promising cost-savvy methods for maximizing marketing opportunities. Make wise use of resources during this uncertain time by taking a smart approach in developing your social media presence. Establish yourself as a business that is easily and immediately accessible through multiple platforms. Incorporate elements of live updates, product features, testimonials and timely blogs. Show sensitivity to what your customers are experiencing as they venture back into increased activity and interactions. Invite them to make your service part of their post-pandemic world.
Cultivate Agility and Flexibility
Position your company for movement in multiple ways. Allow options for serving your customers at your place of business, while providing opportunities for accessing what you offer at home or online. Wherever your customers feel comfortable, you are ready to meet them there. Be willing to increase your workforce in ways that allow for this level of flexibility. Review every aspect of your business, including facilities, products and human resources. Seek to fulfill the goal of multi-purpose functionality. Stay light and willing to move in the ways that post-pandemic energy takes you.
Prepare to be Responsive
During this transition period, allocate your resources in ways that can respond to growing trends. Don’t get hemmed in by over-investing in products that may not sell or spaces that may not be used. This forward-thinking strategy includes utilizing a capable, temporary workforce. Trained temporary workers meet the growing demands of your company without wasting investments in areas that prove unnecessary. Keep your options open for paths of growth. Reevaluate often to note trends and see where your assets are best allocated. Quickly ditch anything that isn’t working and capitalize on strategies that are working for you. Pay attention to your short-term staff, looking for those who align with your passions and bring the energy that you desire. Take time to build your new team with purpose.
This is a pivotal time to move ahead in the post-pandemic world. Don’t face the potential of increased traffic and changed perspectives alone. Call on the professional services of GravyWork to find high-qualified candidates for immediate positions. Our reliable, high-energy staffing dashboard connects businesses with eager, prepared workers. We understand the growing needs of this unique time in history and are equipped to help you succeed. Step into the post-pandemic market with confidence. Contact us today for a free quote.