One of the best moves a company can make is to engage with the community in which it sits.
The people who live in that community are the most likely ones to buy the products that the
company sells or take advantage of the services it offers.
However, not all companies take advantage of this easy opportunity for increasing business. If
you are a business owner who wants to engage with your community and don’t know where to
begin, we’re here to help. Keep reading to learn about how you can engage with your
Attend Local Events
There is a good chance your community holds events periodically throughout the year. Every
one of these events presents an opportunity for you to get involved and let potential customers
know about your business. Contact your local Chamber of Commerce and find out how to
secure a spot. Whether it’s a community festival, parade or some other event, you can increase
brand awareness and easily encourage community members to come to your business.
Volunteer at Local Charities
Volunteering with a local charity has tremendous benefits for a business. Volunteering with a
local charity shows the community that you are more than a business. It shows that you are a
human who cares about the needs of others and happens to own a local business. Volunteering
as a duel effect. You will help people in need while also helping to increase your business. It’s a
Work With Other Business Owners
A community is made up of many businesses, and some of these businesses are perfect for
partnering with. When you create an alliance with another business, both of you benefit. You
can cross-promote and have dual-sponsored events that are open to customers of each
business. Partnering with another business automatically increases your reach and opens your
potential for new customers to people who might not have been reached through other means.
Sponsoring a local team or organization can bring an incredible amount of exposure to your
business. Think about the number of potential customers you can reach by sponsoring a local
youth sports team. With your company’s name plastered on kids’ uniforms, every parent will have a constant reminder of you, as will every spectator in the stands. Also, parents who are
appreciative of your willingness to sponsor a team so their kids can play will be sure to become
frequent customers of your business.
Hold Public Events at Your Location
Consider hosting an event that is open to the public at some time when your business is not
open. You may as well make use of your space during non-business hours and inviting the
public to an event is the perfect solution. Invite a speaker from your industry to give an
informational talk, so the community members can learn more about your business.
Another option is to host a networking event that people in the area can attend and get to know
others in their industries. You can even just host a community-wide party where people can
come and socialize with their neighbors. Anything you can do to bring people together will put
you in a great light.
Create a Loyalty Program
A loyalty program will reward your most frequent customers, who are most likely the people who
live and work in your community. The type of loyalty program you create may be dictated by the
type of business you operate. But, some examples include VIP pricing, discounts, special
promotions and exclusive giveaways. You will quickly find that people who are members of your
loyalty program will take advantage of whatever you have to offer. You will also attract new
customers who also want to take part.
Create a Pop-Up Store
Sometimes the best way to engage with the community is to go out into the community instead
of waiting for the community to come to you. Pop-ups are all the rage these days, and your
business can be improved by getting on the bandwagon. Although it may take a bit of capital to
get your pop-up up and running, you will quickly earn back any of your costs.
All you need to do is turn any moving vehicle into a mobile store. Then, fill it with some of your
best-selling items and hit the road. Before you know it, customers will be swarming around your
pop-up, your business will be booming more than ever and the community will start looking
forward to your pop-up’s arrival.
Engaging with the community will help any business, and it does not need to take a lot of effort.
If you want to increase your business’ presence in your community, try one of these suggestions
today. You will not regret it.
Do you need more ideas on how to engage with your community? Check out this event
GravyWork participated in last fall!